Extensive readership research conducted In Mumbai proved that there was a strong yet latent desire among readers of the city for an English language daily that directly reflected the voice, aspirations and interests of young minds. Empirical evidences suggest that eyeballs in the premium segment of newspaper consumers rest squarely on content that is dedicated to entertainment, coupled with fashion and lifestyle.
Grabbing this opportunity, Absolute Indias English edition, a comprehensively planned premium entertainment, lifestyle and news daily, was launched to cater to readers who are young at heart. The concept was to serve them a refreshing mix of news and features from across entertainment and lifestyle spaces, besides providing them a healthy dose of happenings from sports, politics, business, city, nation and the world at large.
The daily, since its launch, has not only won laurels in the entertainment fraternity but has also become a favorite read among the top social-economic households.
Overwhelmed with the response from our esteemed readers, we remain committed to offer Indias first newspaper for the new generation.